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Is Your Business On Course to Reach Its Aspirational Goals?

Bryan Gillum • September 26, 2022

When a business does not have a clear vision, the strategy is often focused on financial goals that lack meaning for employees.

Think of a boat that leaves port without a clear idea of where it will ultimately reach land. The ship may be at sea for long periods of time and sail somewhat aimlessly as the captain attempts to find dry land where the boat can dock to replenish fuel and supplies.

 

Is your organization like a ship at sea without a clear destination of where you are headed? Striving for financial results is a common "direction" for businesses; however, candidates and employees are more interested in a journey with more meaning.

 

Consider the following items when evaluating the effectiveness of your vision and the alignment to your strategy:

 


- Does the organization have aspirational goals that can be clearly described by all employees?


- Are your leaders and employees able to envision what it will look and feel like to attain your aspiration goals?

And are they motivated by that picture?


- Does your strategic plan describe how the accomplishment of short-term objectives will lead to aspirational goals?


- Do you monitor the progress of your strategic plan and adjust course when necessary?

 


Most small business owners are required to lead day-to-day business efforts and address significant issues to keep the business afloat. However, focusing on the vision and strategic initiatives of the organization will increase the likelihood of long-term success and sustainability.

 

If your boat is sailing without clear direction, or if it is a little off course, contact us. We can help you craft your story about your aspirational goals and ensure you are on track to reach them.

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