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Ghosting: An Increasing Phenomenon In Recruiting

Greg Ashmore • October 10, 2022

We are at a time in history where communication is in its simplest forms, yet we fail to do it properly.

Ghosting is an increasing phenomenon within our society, both in our professional and personal lives. When I first entered the recruiting industry it seemed common among a younger crowd targeting entry-level roles, but mostly limited and something that I chalked up to inexperience. Fast forward to 2022 and it seems to be an issue so widespread that the behavior has become expected, and to some extent even accepted at any experience level, profession, and demographic.

 

And even though it mostly gets discussed about candidates within the industry, companies are just as bad at ghosting candidates after interviews. Even business to business ghosting has become just as frequent.

 

I'm not here to point fingers, I've been just as guilty as anyone at times. I bring this up more so to ask if this is correctable behavior, or do we need to accept and adapt to increased ghosting?

 

A recent Forbes article suggests that 76% of companies said they were ghosted by candidates within the last year. Meanwhile, 77% of candidates surveyed say that they have been ghosted within the same timeframe.

 

Those numbers are absolutely insane, but also quite interesting to me, as it isn't a one-way problem, but shows a mutual disconnect within our hiring processes. So what can we do about it?

 

1) Treat people as people

It seems simple, but we forget about the human element every day. A simple email to let the other party know that things have changed can go a long way.

 

2) Have actual conversations

Many within the recruiting industry, especially in recent years have valued quantity over quality. I would encourage all recruiters and hiring managers to take a little extra time and have actual conversations with candidates to understand their background, motivators, and timelines. It's amazing how much more transparent candidates will be when it feels more like a conversation than a test they need to pass.

 

3) Set realistic timeframes

This can be tough as there are so many moving parts, but frequent and honest communication is key.

 

4) Try your best to act with humility

People twice as busy as you and I find time to communicate with companies or candidates all the time. Even if it is not a full conversation an email or text message that puts the needs of others over our own desires goes a long way.

 

5) Move quick

One of the top reasons candidates ghost employers is because of a slow moving interview process. With so many jobs available right now more often than not candidates will have been contacted by multiple other companies within just days of starting your interview process.

 

We are at a time in history where communication is in its simplest forms, yet we fail to do it properly, all of us to some extent.

 

Do you see a path for us to get back to a time when the ghosting phenomenon isn't quite so normalized?

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