Is marketing important to the financial results of my business?

Noah Durst • April 29, 2021

Why you need to focus on your marketing strategy...

Why does an Apple MacBook sell for $1,799 when a Lenovo Laptop with the same components sells for under $1,000?

There is a science behind how companies like Apple are able to sell their products at a premium, and gain consistency in sales and brand loyalty. This lies within their branding, marketing, and advertising.

Understanding the motives behind your target market is an essential piece of building a strong marketing strategy. Here are the 3 key factors that will help you connect with your audience and grow your brand loyalty…

/’brandiNG/ (noun); a distinctive wording or design used to identify a particular brand.

Branding is the use of consistent design themes and messaging to build an emotional attachment to your company’s product or services. Brand building is how you build recognition and stand out from your competition. Branding needs to be consistent through your website design, print materials, social media posts, and other outreach mediums to create a strong and recognizable brand.

/ˈmärkədiNG/ (noun); the action or business of promoting and selling products or services, including market research and advertising.

Marketing is the art of taking action to accomplish the goals of your business, spread the word about your services and grow your markets. Marketing ties closely with sales, having a collaborative marketing and sales strategy is important. Being adaptable to your target customers and being able to change promotions, target new markets and differentiating yourself from your competitors will help you succeed.

/ˈadvərˌtīziNG/ (verb); to describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.

There is a reason why you see 10 shoe ads after you consider buying a new pair on Nike’s website. Advertising is the opportunity to create, and capture demand for your products and services. There are many platforms to utilize, Google or a specific social media platform are great for digital ads, then some businesses decide to go with billboards or direct mail. Understanding where your target customers are spending their time and attention is important to developing a strong advertising plan.

How your marketing strategy helps your sales team succeed...

Sales is a daunting task to anyone without vast experience and past success. Marketing, branding and advertising are all effective tools to supplement your sales team and drive financial results. Equipping your sales team the right materials, right elevator pitch and target market strategy is important to their team effectiveness. Sales team members selling a product or service with effective branding are more likely to believe in the product and sell more confidently.

If you need assistance in beginning your marketing strategy, send us a message or email ndurst@cmaxadvisors.com today!

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5 Signs You May Need a Recruitment Partner

By Grant Covault • March 7, 2023

In today's highly competitive job market, finding and retaining the right talent for your business is more critical than ever. In fact, according to a recent release from Monster.com, 96% of workers will be seeking some type of new position in 2023 . However, the hiring process can be challenging, and many businesses struggle to find the right candidate for the job. That's where recruitment partners come in. A recruitment partner can help you find the right talent and streamline the hiring process. In this blog, we'll discuss 5 signs that indicate you may need a third-party to help you with your hiring needs. 1. Inability to Attract Qualified Candidates If you're struggling to attract qualified candidates for your job openings, it may be time to consider partnering with a recruitment firm. A good firm can assist you in identifying the root cause of the issues and collaborate with you to create an effective hiring strategy. With their extensive network of both active and passive job seekers, they can help you find the ideal candidate for your organization. 2. Time Constraints and Limited Resources Another sign that you may need to seek out help is when you feel pressed for bandwidth, and you are unable to dedicate the necessary time to the hiring process. A recruitment partner can handle the hiring process for you, from posting job openings to screening candidates and conducting interviews. This frees up your time to focus on other aspects of your business. 3. High Turnover Rates Nothing is more frustrating than making a hire only to lose that persona a short time later. Additionally, high employee turnover can be costly and affect productivity and morale. By bringing on a consultant, they can help you objectively identify why employees are leaving and find ways to improve retention. They can also help you create job descriptions that accurately reflect the role and company culture, ensuring that you attract candidates who are a good fit for your organization. 4. Lack of Industry Knowledge If you're not familiar with the job market in your industry, it can be challenging to find the right candidates for your organization. A recruitment partner has industry knowledge and can provide insights into the job market and salary trends. They can help you create competitive offers that attract top talent and ensure that you find the right candidate for the job. 5. Employer Brand Reputation Your employer brand reputation is essential to attracting top talent. If your business has a poor reputation, it can be challenging to attract the right candidates. Having the right consultant can help you improve your employer brand by providing insights into what candidates are looking for in a job and what makes a company attractive to potential employees. They can also help you create a positive candidate experience, ensuring that even candidates who don't get the job leave with a positive impression of your organization. In conclusion, hiring the right talent for your business can be challenging to do by yourself. However, with the help of the right recruitment partner, you can streamline the hiring process and find the best candidate for the job. If you're experiencing any of the signs outlined in this blog, reach out to us today for a free consultation to see if we are the right fit to help your team.