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How To Keep Up Momentum On Your Strategic Business Initiatives

Bryan Gillum • December 5, 2022

The hardest part of implementing a strategic plan is staying committed until the end.

Have you ever started something really big? Maybe a new diet or workout plan? Maybe a new hobby? If you're like me, you might get really excited at the outset but the sizzle fades and you are right back to same old, same old after a few days or weeks.

I have found businesses approach strategic initiatives in the same way! In January, I spoke with a business owner about their strategic initiatives. At that time they were kicking off 4 initiatives and were really excited about the work ahead. In April I spoke with the business owner again and while they were making progress on the initiatives, it was becoming "tough sledding".

I found out last week that vacations and an increase in business has led to a pretty hard pause on this company's initiatives. We talked about how hard it is to remain committed and get initiatives all the way across the finish line. It reminds me of my experience racing my 15 year old daughter in the 300M hurdles.....I started so strong but let's just say the end wasn't so good.

So, how do you keep momentum to actually COMPLETE your strategic initiatives and propel your team and organization?

Here are a few steps to follow to stay on track to the very end:

1) Hire us to help
OK a bit of a shameless plug here. But seriously, we work with companies as a Fractional COO to implement strategic initiatives and having a 3rd party focused on the initiative will greatly increase the likelihood of success.

2) Find early successes
You're more likely to stick with your diet when you lose 5 pounds in your first few days. Leaders will find ways to stay focused on initiatives if they can see the tangible benefits of the work early on.

3) Schedule accordingly
This is a tough one. Implementing something new is really hard and requires your best talent....who is already overloaded.
But, businesses that assign their best people to an initiative have a higher likelihood of completing those projects.

4) Be comfortable with small wins
Most leaders would consider a project a failure if they only make 60% progress. However, once the business adjusts to the "new normal", it will be easier to make further progress down the road.

The hardest part of implementing a strategic plan is staying committed until the end. Resist the urge to put projects on hold - picking up a dead project is so much harder than rejuvenating a project that is on life-support. Need help getting your project across the finish line? Contact us at
info@cmaxadvisors.com and we can get you back on track.
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