How to Build a Strong Marketing Strategy in 5 Steps

Noah Durst • April 7, 2021

Top 5 Tips to Build a Strong Marketing Strategy for your Small Business!

Every business is different, and therefore should go about finding new customers in a customized way. Creating and implementing a marketing strategy unique to your business goals will help your business grow.

In order to get the most out of your marketing strategy, we suggest you follow the specific strategies outlined below. Adding this to your overall sales strategy should give your business the plan it needs to increase revenue.

1. Understand your audience

“Everyone is not your customer,” Chris Godin.

Go in depth when determining your audience. The more specific you can be in your targeting the less time you will waste on marketing and sales initiatives. Once you determine demographics such as age, gender, job title, location and industry, you will be able to understand which platforms you will be able to best target these prospects.

Understanding your audience is important to be able to delegate budget to various platforms. If you are going to target business owners, executives or government organizations, LinkedIn, email, and beefing up your website content and credibility will be a good start. If you are looking to market to millennials, YouTube, Instagram, and website blogs is a good start to marketing your products and services.

2. Set clear goals, objectives, and a budget

"A goal without a plan is just a wish." Antoine de Saint-Exupéry.

Set your marketing goals to closely align to your company goals. Objectives and budget will help you set realistic expectations for your return on your marketing strategy.

These goals will also help you discuss progress, marketing analytics, and make adjustments to ensure you stay on the right track.

3. Understand your market and competition

Knowing not only what your competition is doing, but also the market leaders is important to develop a strategy where you can compete with the best in your industry and gain market share.

In today’s market, consumers are savvy, and will do their research to make sure they are making the best purchasing decision. Positioning your business to stand out from your competition will help consumers see the competitive advantages of purchasing from your business.

4. Create quality content

“You can’t buy engagement, you have to build engagement,” Tara-Nicholle Nelson.

As part of your overall marketing strategy, make sure to add a content marketing strategy. Your content marketing will help your search engine optimization (SEO) and elevate you as an expert in your industry.

Part of your content strategy should include blogs, which will accomplish both objectives above. Provide informative and quality blogs that are industry-relevant and chock full of keywords. These can be placed within your website design and shared with business publications online, such as Forbes or Huffington Post or many others. This will help you generate clicks to content that your target market is interested in.

5. Drive traffic to lead to your goals

Knowing what online actions you would like prospects to take is important to curating marketing interest into qualified leads for your business. This could be contact forms, phone calls, online purchases, or reads on blog posts. Start with your web design. Think about your audience, test and consider what will interest you audience, and where you would like them to click.

“It takes about 0.05 seconds for users to form an opinion about your website that determines whether they’ll stay or leave.”

Do you need to gear your design towards a modern or classic audience? Do you they want to read about your expertise, or see quick snippets of your competitive advantages? These user experience questions will help you structure your web design and content to convert your target audience into leads once they land on your website.

To conclude, creating your marketing strategy is the first step to implementing successful marketing for your business. If done correctly, is going to help you reach your goals and set you up for success. Following these 5 strategies will help get you started.

If you need help implementing a strategy for your business reach out to me at ndurst@cmaxadvisors.com or shoot us a message on our contact page!

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In today's highly competitive job market, finding and retaining the right talent for your business is more critical than ever. In fact, according to a recent release from Monster.com, 96% of workers will be seeking some type of new position in 2023 . However, the hiring process can be challenging, and many businesses struggle to find the right candidate for the job. That's where recruitment partners come in. A recruitment partner can help you find the right talent and streamline the hiring process. In this blog, we'll discuss 5 signs that indicate you may need a third-party to help you with your hiring needs. 1. Inability to Attract Qualified Candidates If you're struggling to attract qualified candidates for your job openings, it may be time to consider partnering with a recruitment firm. A good firm can assist you in identifying the root cause of the issues and collaborate with you to create an effective hiring strategy. With their extensive network of both active and passive job seekers, they can help you find the ideal candidate for your organization. 2. Time Constraints and Limited Resources Another sign that you may need to seek out help is when you feel pressed for bandwidth, and you are unable to dedicate the necessary time to the hiring process. A recruitment partner can handle the hiring process for you, from posting job openings to screening candidates and conducting interviews. This frees up your time to focus on other aspects of your business. 3. High Turnover Rates Nothing is more frustrating than making a hire only to lose that persona a short time later. Additionally, high employee turnover can be costly and affect productivity and morale. By bringing on a consultant, they can help you objectively identify why employees are leaving and find ways to improve retention. They can also help you create job descriptions that accurately reflect the role and company culture, ensuring that you attract candidates who are a good fit for your organization. 4. Lack of Industry Knowledge If you're not familiar with the job market in your industry, it can be challenging to find the right candidates for your organization. A recruitment partner has industry knowledge and can provide insights into the job market and salary trends. They can help you create competitive offers that attract top talent and ensure that you find the right candidate for the job. 5. Employer Brand Reputation Your employer brand reputation is essential to attracting top talent. If your business has a poor reputation, it can be challenging to attract the right candidates. Having the right consultant can help you improve your employer brand by providing insights into what candidates are looking for in a job and what makes a company attractive to potential employees. They can also help you create a positive candidate experience, ensuring that even candidates who don't get the job leave with a positive impression of your organization. In conclusion, hiring the right talent for your business can be challenging to do by yourself. However, with the help of the right recruitment partner, you can streamline the hiring process and find the best candidate for the job. If you're experiencing any of the signs outlined in this blog, reach out to us today for a free consultation to see if we are the right fit to help your team.