Your leaders and employees sell your company every day. They sell the company to prospects, other employees, candidates and people in the community. The most compelling aspect of what they sell is where your company will be in the future. Think of a professional sports team that just landed three 1st round draft picks – ticket sales and jersey sales peak and coaches and players get excited about what lies ahead. Everybody wants to work with, work for and be part of an organization that has excitement in their future.
Think of these key considerations to create a future that will garner excitement:
Do you have future superstars?
Leaders want to have team-members who have potential to grow and employees want to work with other team members who are motivated to do great work and advance. A team comprised of high-potential, future leaders will attract other high-performing employees and increase the retention of your current team.
Do you have a clear path for growth?
Employees get excited about being part of a growing organization. Growth typically leads to more challenging work, development opportunities and the ability to advance. And maybe most importantly, it can lead to more money in their future. Make sure your employees understand your plan to achieve growth and make the plan realistic and attainable.
Do you invest in people?
The new workforce wants the opportunity to learn new tasks, become more knowledgeable and have the ability to grow. Companies that make tangible and consistent investments in their team will experience stronger performance and higher engagement from team members. Budget conscious companies can also find plenty of affordable development offerings that help employees learn new skills.
Regardless of the size of your company or your industry, it is critical to have a story about your future. The most impactful stories incorporate opportunities for growth and advancement, are understood by employees and are consistently discussed internally and externally. Having a great story about your future will lead to enthusiasm and a culture that leads to attracting and retaining great employees.