Is Your Business On Course to Reach Its Aspirational Goals?

Hanna Clunk • June 7, 2021

Is Your Business On Course to Reach Its Aspirational Goals?

When a business does not have a clear vision, the strategy is often focused on financial goals that lack meaning for employees. Think of a boat that leaves port without a clear idea of where it will ultimately reach land. The ship may be at sea for long periods of time and sail somewhat aimlessly as the captain attempts to find dry land where the boat can dock to replenish fuel and supplies.

Is your organization like a ship at sea without a clear destination of where you are headed?

Striving for financial results is a common "direction" for businesses; however, candidates and employees are more interested in a journey with more meaning.

Consider the following items when evaluating the effectiveness of your vision and the alignment to your strategy:

Does the organization have aspirational goals that can be clearly described by all employees?
Are your leaders and employees able to envision what it will look and feel like to attain your aspiration goals? And are they motivated by that picture?
Does your strategic plan describe how the accomplishment of short-term objectives will lead to the aspirational goals?
Do you monitor the progress of your strategic plan and adjust course when necessary?

Most small business owners are required to lead day-to-day business efforts and address significant issues to keep the business afloat. However, focusing on the vision and strategic initiatives of the organization will increase the likelihood of long-term success and sustainability.

If your boat is sailing without clear direction, or if it is a little off course, contact us. We can help you craft your story about your aspirational goals and ensure you are on track to reach them.

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In today's highly competitive job market, finding and retaining the right talent for your business is more critical than ever. In fact, according to a recent release from Monster.com, 96% of workers will be seeking some type of new position in 2023 . However, the hiring process can be challenging, and many businesses struggle to find the right candidate for the job. That's where recruitment partners come in. A recruitment partner can help you find the right talent and streamline the hiring process. In this blog, we'll discuss 5 signs that indicate you may need a third-party to help you with your hiring needs. 1. Inability to Attract Qualified Candidates If you're struggling to attract qualified candidates for your job openings, it may be time to consider partnering with a recruitment firm. A good firm can assist you in identifying the root cause of the issues and collaborate with you to create an effective hiring strategy. With their extensive network of both active and passive job seekers, they can help you find the ideal candidate for your organization. 2. Time Constraints and Limited Resources Another sign that you may need to seek out help is when you feel pressed for bandwidth, and you are unable to dedicate the necessary time to the hiring process. A recruitment partner can handle the hiring process for you, from posting job openings to screening candidates and conducting interviews. This frees up your time to focus on other aspects of your business. 3. High Turnover Rates Nothing is more frustrating than making a hire only to lose that persona a short time later. Additionally, high employee turnover can be costly and affect productivity and morale. By bringing on a consultant, they can help you objectively identify why employees are leaving and find ways to improve retention. They can also help you create job descriptions that accurately reflect the role and company culture, ensuring that you attract candidates who are a good fit for your organization. 4. Lack of Industry Knowledge If you're not familiar with the job market in your industry, it can be challenging to find the right candidates for your organization. A recruitment partner has industry knowledge and can provide insights into the job market and salary trends. They can help you create competitive offers that attract top talent and ensure that you find the right candidate for the job. 5. Employer Brand Reputation Your employer brand reputation is essential to attracting top talent. If your business has a poor reputation, it can be challenging to attract the right candidates. Having the right consultant can help you improve your employer brand by providing insights into what candidates are looking for in a job and what makes a company attractive to potential employees. They can also help you create a positive candidate experience, ensuring that even candidates who don't get the job leave with a positive impression of your organization. In conclusion, hiring the right talent for your business can be challenging to do by yourself. However, with the help of the right recruitment partner, you can streamline the hiring process and find the best candidate for the job. If you're experiencing any of the signs outlined in this blog, reach out to us today for a free consultation to see if we are the right fit to help your team.