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COVID-19: Top 4 Lessons Learned from Spring 2020

Bryan Gillum • January 4, 2021

COVID-19: Top 4 Lessons Learned from Spring 2020

Case counts are rising and businesses are beginning to see the effects of decreases in consumer spending, changes in customer buying habits, an overall economic slowdown and the demands of keeping employees safe while trying to maintain some normalcy to the business. 


While things are becoming more difficult, there are some valuable lessons from March and April that we can apply to our 2021 strategic planning:

 

  • We are wired to adapt and innovate – Change is hard for everyone. But, when we are facing extremely trying times we find ways to do things differently. Every business leader has a story about how they took an innovative approach in response to the pandemic in the Spring. We have learned to be very resourceful in trying times. 2021 will present new challenges, but with 2020 forcing us to get comfortable with change and innovation, we’ll be ready for whatever is thrown our way.

 

  • We know what will work and what won’t – Almost every business tried new approaches when the downturn started in March. Some of those strategies worked and others didn’t. We can learn from others, to refine our approach for the upcoming months in a more strategic way.

 

  • We know who we can rely on – All of us were faced with uncertainty in March and asked for help from landlords, bankers, suppliers, customers and employees. From that experience, we learned who we can ask for help and have an idea of how we can leverage these stakeholders more effectively.

 

  • This will pass – Yes, March and April were incredibly hard for so many businesses and nobody knew what the future held. Although cases are rising, we can reasonably estimate that things will return to some type of normalcy in early 2021. 

 

The next couple of months are likely to be filled with uncertainty, anxiety and even some fear. By taking the lessons learned from last Spring, we can approach these challenges in a more strategic and thoughtful way. 

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